Whether you are starting a new year, a new product, a new service, or new business here are some tips on strategies to consider in your marketing activities.
- Focus on the ideal customer. Be specific as possible on what makes up your ideal customer. This will ensure profitable growth of a business versus growth for the sake of growth.
- Know the “pain” point. What areas are you helping to alleviate for your customer. Just like a physician, we want to help our customers avoid discomfort and get relief.
- Define your personal value proposition. People hire people and not institutions. It’s the personal touch and connection that will make the difference.
- Turn your customers into sales advocates. They can be your best referral sources since these recommendations are based on personal relationships and direct knowledge of how you work.
- Build strong relationships with trusted allies. These are colleagues who know you well and they will feel comfortable referring you to one of their customers knowing that their reputation is in good hands with you.
- Become an expert in your field. Invest time into building your reputation by speaking, writing, and conducting roundtables.
- Build a personal direct marketing process. Select the communication methods best suited for your target audience…social media, blogging, direct mail, brochures, conferences…be consistent and informative.
Here’s to marketing your new products or services!
Mike