CFO Services that Propel Your Business to the Next Level
P.O. BOX 250
Decatur, GA 30030


Recent Newsletters

Keep Your Finger on the Pulse of Your Business

There are plenty of ways to measure the financial success of your business: profit margins and revenue growth, for instance.  But do the old standby measures give you the whole picture? It’s never too early or too late to try out new ways of analyzing the state of your business. I recently came across a […]


3 Things Every Business Owner Should Know About Marketing

#1 What Is Marketing? This is a question that can inspire lengthy discourse and an entire day’s worth of discussion in Marketing 101 courses around the world. Many consider marketing to be the art and science of positioning your business and your product or service in the marketplace, creating a brand identity, and promoting awareness. […]


Do You Know Your ROCE?

How Measuring Your Return on Capital Employed is Critical for Financial Health There are so many ways to measure a company’s financial success: profit margin, return on equity, and return on invested capital. Return On Capital Employed (ROCE) is a lesser known but equally important financial indicator. ROCE is especially useful for evaluating your company’s […]


Questions You Should Ask Every Potential Hire

by Michael Iverson Interviewing job candidates can be a task dreaded by entrepreneurs.  Why?  Some have nagging doubts because of one disappointing hire.  Others don’t have patience for what they perceive to be a long, drawn-out process that may end in a compromise rather than a perfect fit. Here are six interview questions that can […]


How this “J” Can Help You Make Strategic Decisions Easier

by Tim Fulton, Small Business Matters How often do you get “stuck” on a big strategic decision? If you are like many small business owners, the answer is “too often”. It may be a key employee hire, a capital decision, the purchase of a large fixed asset, or may be a decision to exit the […]


What’s Your Plan for Avoiding Burnout?

by Michael Iverson Working closely with entrepreneurs, I think I can say that most enjoy their work to a high degree.  As a group, they are upbeat and passionate about business.  Most control their workplace environments, their hours of operation, and the people who work with them.  All of those things make coming to work […]


Buffett’s Advice for Financial Success

The “Oracle of Omaha” has created an impressive following of people and his investing results have proven the test of time.  Below are some simple bits of wisdom that I believe are timeless. Never lose money.  Buffet’s rule # 1 is to not lose money.  And his rule #2 is to remember rule #1.  Keep […]


Prioritization: The Foremost Rockefeller Habit for Success

There is a belief that the best way to improve your work productivity is to emulate the habits of someone highly successful. John D. Rockefeller, who founded the Standard Oil Company in 1870 and ran it until 1897, is one of the true titans of American business. And so, the book Mastering the Rockefeller Habits […]


Get a Feel for Your Business by Writing Down the Numbers

In the era of smart phones, smart cars and smart homes, you might feel advice about tracking your business results with an old-school number 2 pencil is a little out of step.  You shouldn’t. There is an old saying: “From lips to pencil tips,” which suggests that by physically writing your key figures you become […]


Solving Your Liquidity Crunch

Sometimes business owners get into difficult situations because they don’t understand the likelihood of crisis and are unprepared when it strikes. One of the most likely kinds of crisis is a liquidity crunch. ​ A liquidity crunch can occur as a result of a customer extending their time to pay you. This event may come […]


Read Past Newsletters



Business Resources

As Featured on Podcasts