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Recent Newsletters

Get a Feel for Your Business by Writing Down the Numbers

In the era of smart phones, smart cars and smart homes, you might feel advice about tracking your business results with an old-school number 2 pencil is a little out of step.  You shouldn’t. There is an old saying: “From lips to pencil tips,” which suggests that by physically writing your key figures you become […]

Solving Your Liquidity Crunch

Sometimes business owners get into difficult situations because they don’t understand the likelihood of crisis and are unprepared when it strikes. One of the most likely kinds of crisis is a liquidity crunch. ​ A liquidity crunch can occur as a result of a customer extending their time to pay you. This event may come […]

How ABC can Help with Your 123s

by Anne Moore Odell Sometimes, it can feel like your hands are tied when it comes to costs—everything from rent and salaries to materials. As you closely examine every line of your company’s income statements looking for ways to cut costs and grow profits, pay particular attention to direct and indirect costs as two levers […]

Want to Lead the Pack? Create a New Category for Your Product

by Michael Iverson Every so often, I am surprised by a company that dramatically changes its industry. And, I wonder to myself: How did they do it? My business reading list this year took me to a business classic called The 22 Immutable Laws of Marketing.  The authors, Al Ries and Jack Trout, provided an […]

What is the Best Pricing Strategy for Your Business?

Smart business owners are always looking for ways to increase their business profits as they analyze their income statements. One area businesses can focus on to increase profits is in pricing strategy. Pricing is one of four levers that impact the quality of your profits. (The other strategies include direct cost control, indirect overhead cost […]

Wondering How Your Company Stacks Up Against the Competition?

by Michael Iverson At one time or another, every business owner yearns to see how his or her company stacks up against the competition within the same industry. Comparing a company’s financial performance against that of its peers is likely to provide clues about how to improve the company’s results. For instance, it would be […]

Is It Time to Re-Examine Your Business Methods?

by Michael Iverson Several years ago, I read an article about things in everyday life that most people do incorrectly.  In many instances, it’s simply because that’s the way they’ve always done them. For example, would you believe that only 5 percent of all Americans wash their hands correctly? The correct way involves 20 seconds […]

The Hidden Cost of Doing Nothing to Market Your Business

by Tara Lamboley, CEO of REV Demand Oftentimes I am asked “Who is your biggest competitor?”  And I always answer:  “Indecision.” It’s quite true that the biggest hurdle we at REV (and I suspect many of you) must overcome in converting a prospect to a customer is to get that prospect to decide to do […]

What are the Benefits of a Diversified Revenue Stream?

by Michael Iverson, Principal of Trillium Financial When you think about the way America’s small businesses get started, it should come as no surprise that a relative few have revenue streams that could be considered diversified. A great many startups are the result of the entrepreneurial recognition of a market need.  In many instances, the […]

Can Humility Help Us in Business?

by Tom Mallory, Acadia Associates, Inc. Mention the name Lee Iacocca and most people think “great leader.” After all, he brought Chrysler back from disaster, raised its stock price far above his competitors, wrote a successful business book, had adoring fans worldwide, and even was urged to run for president. But according to Jim Collins […]

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