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Newsletters

What is the Best Pricing Strategy for Your Business?

Smart business owners are always looking for ways to increase their business profits as they analyze their income statements. One area businesses can focus on to increase profits is in pricing strategy. Pricing is one of four levers that i… Read the rest


Wondering How Your Company Stacks Up Against the Competition?

by Michael Iverson

At one time or another, every business owner yearns to see how his or her company stacks up against the competition within the same industry. Comparing a company’s financial performance against that of its peers is lik… Read the rest


Is It Time to Re-Examine Your Business Methods?

by Michael Iverson

Several years ago, I read an article about things in everyday life that most people do incorrectly.  In many instances, it’s simply because that’s the way they’ve always done them.

For example, would you believe … Read the rest


The Hidden Cost of Doing Nothing to Market Your Business

by Tara Lamboley, CEO of REV Demand

Oftentimes I am asked “Who is your biggest competitor?”  And I always answer:  “Indecision.”

It’s quite true that the biggest hurdle we at REV (and I suspect many of you) must overcome in conv… Read the rest


What are the Benefits of a Diversified Revenue Stream?

by Michael Iverson, Principal of Trillium Financial

When you think about the way America’s small businesses get started, it should come as no surprise that a relative few have revenue streams that could be considered diversified. A gre… Read the rest


Can Humility Help Us in Business?

by Tom Mallory, Acadia Associates, Inc.

Mention the name Lee Iacocca and most people think “great leader.” After all, he brought Chrysler back from disaster, raised its stock price far above his competitors, wrote a successful busin… Read the rest


Building a Culture of Servant Leadership

By Michael Iverson

Imagine if this was your first experience with an airline:  Leaving town for vacation, a friend and his young family were among the last passengers to board their Southwest Airlines flight. As the family made its way to t… Read the rest


Why Bother with a 90-Day Cash Flow Forecast?

by Michael Iverson

Short-term cash flow challenges are very common among small businesses. When a business responds poorly to a cash flow challenge, its ability to continue operations may be jeopardized. Unfortunately, a poor reaction … Read the rest


The Business Owner’s Pursuit of Happiness

One of the pleasures of my work is being around business owners who are generally happy with their lives. I don’t think it’s an exaggeration when I say that, as a group, they are among the happiest people I know.  I often marvel at how this … Read the rest


How Well Do You Know Your Strengths?

Would it surprise you to learn that most people have only imperfect knowledge of their own strengths? Most of us have a rough idea about what we do well, because our obvious strengths are often the basis for earning our living.  However, tha… Read the rest



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