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It’s Decision Time

The average adult makes about 35,000 decisions a day. Sounds like a lot, doesn’t it? According to Psychology Today it’s not. And if you think about it, it makes sense: people make many decisions without thinking of them as decisions. (Which pen do I take out of the pen holder? Do I have time to […]


Why a Slow Economy Doesn’t Have to Mean Dire Straits for Your Business

Is the slowing economy adversely affecting Atlanta’s businesses, or is it a great time to be in business? Well that depends mostly on your recent revenues. But even if those are in reverse, a slowing economy can be a great time to take advantage of some opportunities and position your business to come out of […]


Preserving Cash in Uncertain Times

I’ve been watching the news and talking with colleagues and clients and wanted to share some strategies with you for preserving cash in the short term that may come in handy in the long term. Here are 12 strategies I recommend: Research refinance options for any high interest loans and ask for some or all […]


Keep the Boat Afloat: Strategies for Securing Your Finances Through A Global Pandemic Storm

By Michael Iverson We are in an unprecedented time – one that is impacting most businesses in the United States and the world. And there’s no telling what the fallout will look like or even how long social distancing and company shutdowns will continue. As a numbers coach for my business clients, many of them […]


If You’re Happy and You Know It. . . You Likely Have Good Friends

The key to happiness (along with the location of the Fountain of Youth) has eluded humans since the beginning of time. Some keys to happiness have now been uncovered as a result of one of the world’s largest longitudinal studies of people’s health and happiness. Launched by Harvard University in 1938, the study followed then-college […]


Don’t Waste Time in Bad Meetings!

Everyone has them, but boy can they be painful.  No, I’m not talking about your annual physical (a worthwhile use of time!).  I’m talking about meetings. According to Harvard Business Review, the average executive spends 23 hours per week in meetings. 23 HOURS A WEEK! That is just nuts. It’s not that meetings are a […]


Selling via email? Absolutely – but use these tips for success

Communicating with sales targets via email was probably not an option for your parents’ generation of workers. Yet email is a crucial tool for today’s salesperson. But these days, as we know too well, it’s impossible to read all incoming emails. So only “smart” emails will make it through your prospects’ filter. Here are a […]


Keep Your Finger on the Pulse of Your Business

There are plenty of ways to measure the financial success of your business: profit margins and revenue growth, for instance.  But do the old standby measures give you the whole picture? It’s never too early or too late to try out new ways of analyzing the state of your business. I recently came across a […]


3 Things Every Business Owner Should Know About Marketing

#1 What Is Marketing? This is a question that can inspire lengthy discourse and an entire day’s worth of discussion in Marketing 101 courses around the world. Many consider marketing to be the art and science of positioning your business and your product or service in the marketplace, creating a brand identity, and promoting awareness. […]


Do You Know Your ROCE?

How Measuring Your Return on Capital Employed is Critical for Financial Health There are so many ways to measure a company’s financial success: profit margin, return on equity, and return on invested capital. Return On Capital Employed (ROCE) is a lesser known but equally important financial indicator. ROCE is especially useful for evaluating your company’s […]