by Michael Iverson
I recently met with a long-time entrepreneur who expressed growing frustration with the state of his business. He complained that his work hours are longer than ever, yet his profits are shrinking. So, I asked him: “Why do you do it? Why do you run a small business?”
The question seemed to surprise him. Despite his dissatisfaction with the recent financial performance of his business, it was obvious that he had not given much thought to the alternatives. As he answered, it became clear that running a business is more than just his work. Being a business owner is part of his self-identity.
I have had this conversation with several clients over the years. Each one has the skills, talent and determination to succeed in another line of work. I ask them to spend a few minutes thinking about why they started their businesses and to write down their reasons. The lists often include:
- Earn a decent living.
- Be my own boss.
- Feel a sense of accomplishment.
- Provide jobs for family members and/or friends.
- Be an active part of the local community.
When my client created his list, I asked how many of those reasons remain valid today. The discussion that followed revealed the owner is not happy about what he earns, his frustrations have overtaken his sense of accomplishment and the family members and friends have retired or moved on to something else. In other words, many of the reasons are no longer valid.
Evaluate the risks and rewards
For this particular client, the rewards of ownership no longer outweigh the risks. Several of his key employees earn a better living than he does, yet the risk of personally guaranteeing sizeable business loans is all his. I am sure many other business owners find themselves in the same position.
The greatest risk of all, one that many business owners willingly take, is putting all of their eggs in one basket. An entrepreneur often puts all his financial resources, as well as all his time, into the business. Should the business fail, there could be severe financial impact.
Weigh the alternatives
Once a business owner is able to view the situation objectively, he may ask himself: “Why am I working 80 hours per week, putting all of my eggs in one basket and earning just 10 percent on my investment? I could get a well-paying 40 hour-per-week job, invest part of it in the stock market, and live better by working fewer hours and having far less stress.”
But, it’s clear there is a tradeoff. If running a business is something that really gives you pleasure, if you have fun doing it and you are earning a decent living, you may not want to give it up. You may be willing to sacrifice some elements of your personal and financial lives to continue doing what you really enjoy. Getting up and going to work is not “work” but rather fun and I happen to be making money at it too!
One way to figure out if you are at the point of change is to enlist the help of an advisory board–a group of individuals from different business backgrounds who have experience running and supporting a business. Look for our upcoming article about the ins and outs of an advisory board.