For business owners, it can be confusing to understand the differences between marketing, advertising, and branding.  The differences can seem subtle and for those not trained in these areas, it can be difficult to figure how best to implement especially with the myriad of channels to put our companies out there, such as Instagram, YouTube, podcasting, LinkedIn, Facebook, and more.

I recently read an article in Inc. magazine that helped spell it out for me.  Here is how they defined these terms:

1. Marketing
   Marketing is how you see yourself as you try to present to others in reaching your target audience.  It’s how you “dress” your company for the image that you want it to portray.  The article mentioned thinking of your marketing strategy like your personal appearance.  It’s the difference between a business professional, a rock ‘n roller or a nerdy techie.  It should convey the vision and values of your business in a way that the public can identify.
2. Advertising
   Advertising best shows your actions.  While marketing portrays the image you want, advertising is the actions you are taking to carry it out.
3. Branding
   Branding is how you want others to see your company.  The marketing strategy needs to mesh well with how you want your brand to be “seen” by the public.  A strong brand helps you drive your marketing and advertising strategies.

All three are important pillars in your company’s ability to educate and attract your target audience to buy your products and services.  Making sure they all work together cohesively will ensure better success with driving sales.  Knowing the difference among these three can be the difference between success or failure for your company’s bottom line. 

Cheers to attracting the right customers at the right time through your marketing, advertising, and branding activities!

Mike