How to be Successful the Second Time Around

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I recently read an article about a study conducted on over 65,000 Swedish earlier stage start-up companies and their owners who successfully exited one company and moved on to their next company.  It pointed out that the second time around for the entrepreneur was not always a success.     Most business owners after they exit from their business seem ready soon after to start another venture.  This includes business owners that transition to the buyer company, but find out that they can’t work for anyone else anymore.

The second business often under-performs compared to the first one.  Why?  There is no one reason why the same skills and leadership that got them a first successful company exit does not work the second time around.     In some cases, the entrepreneur fails to understand the significance of timing and those “make-or-break” moments where their intuition helped lead the first company to its success.  They sometimes forget or underestimate how much effort it takes and the chance events that got their first company the results needed to succeed.

So what are the ingredients for a happy exit?  It depends on the person; however, some common strategies included: The business owner visualizes what life looks like after exit.  They don’t wait for the exit to happen and then decide, rather they are proactive about it before exiting. Test driving the next venture prior to exiting the first one Setting clear goals, deadlines, and amount of capital that will be committed These are just a few of the ideas that can help a business owner avoid moving onto a second or third business venture that ends up disappointing.

Here’s to your next venture! Mike

Which Style of Leader Are You?

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I recently read a fascinating article in Inc magazine that outlined 13 leadership styles of corporate leaders.  The authors outlined each type and what traits are typical.  While we all have our own unique leadership style, some styles resonate with us while others do not. 

Do you recognize your leadership style(s) from the list below? 

  1. Adaptive
    This leader rises above the noise and looks at the changing landscape to interpret how best to adjust the business to the challenges.
  2. Emotionally intelligent
    These are leaders who are experts with relationships and have strong influencing skills.  They are aware of their feelings and those of others, too.
  3. Charismatic
    These leaders are the motivators with a charismatic authority about them.  Think of Jack Welch and Theodore Roosevelt.  They can end up with a cult-like following
  4. Authentic
    This trait could be summed up as passion, but with integrity.  These leaders are consistent and open.
  5. Level 5
    This leadership style comes from the book Good to Great by Jim Collins, who describes Level 5 leaders as those with a strong pursuit of goals with humility.  They give credit where credit is due, and don’t have oversized egos that desire praise for themselves.
  6. Mindful
    This leader is a good listener and probes with questions to help address their curiosity.  They ask smart questions to help them be better learners and leaders.
  7. Narcissistic
    This is the leader who does not listen, does not learn, and does not teach.  They also have an obsessive vision that tends to pull their followers along.  If they have a strong second-in-command person who can offset their “less than nice” traits, they can be effective company builders.
  8. No-Excuse
    Think of this leader as a military commander who wants no excuses about why a mission didn’t work out.  These leaders display mental toughness and make decisions quickly with limited information.  This leader will typically debrief on why a situation didn’t go right, not to blame but to try and learn from it and not repeat it
  9. Resonant
    This is the enthusiastic leader who can rev up their team to push through challenges.  They have a contagious style that can get ordinary team members to do extraordinary things.
  10. Servant
    Servant leadership displays the person’s desire to serve employees, customers, and other stakeholders.  Based on Biblical principles of “wash each other’s feet,” servant leadership can result in workplaces you see on lists titled “Best-places-to-work.”
  11. Storytelling
    This leader evokes emotion with employees through narratives to drive the vision of a company.  This style tends to be prevalent with entrepreneurs who need to tell a story about their company and what they want to accomplish.  They can provide a picture for the minds of their employees.
  12. Strengths-based
    This leader invests in the talents of their employees.  They want them to thrive in a manner that can bring out the best of their skills and how it fits with the company’s mission.
  13. Tribal
    Tribes are led by people who understand the cultural norms and values of the group.  This leader has the ability to unite the team around shared beliefs that are needed to make the company successful.

Leadership styles come in all shapes and sizes.  Some people display traits in multiple styles and are not just “one size fits all” approach.  However, it’s likely that one style plays a larger role with a person.  Which one are you?  Cheers to finding out your leadership style and how you can best use it to drive your company’s vision.

Cheers to identifying and enhancing your leadership style!

Mike

Grit Is the Key to Entrepreneurial Success

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Earlier this year, I ran across an interesting article on the most important attribute for career success. What would you imagine it to be?

If you ask the general public, intelligence is widely believed to provide the greatest advantage when it comes to business success.  Certainly, it is an important attribute for a business owner to have.  But, the psychologist whose work was the focus of the article found that intelligence is not nearly as important as a characteristic she calls “grit.”

Psychologist Angela Duckworth had studied high achievers for several years in her efforts to understand exactly what made them so successful.  When pressed to describe what she meant by grit, Duckworth said it’s a combination of persistence and passion.  

In other words, people with grit love what they do and do whatever it takes to get the job done.  To my way of thinking, that is as sure a path to career success as exists.  Not coincidentally, it describes the mindsets of the most successful entrepreneurs I have had the pleasure of meeting.

Passion, Perseverance

If we accept passion as an important aspect of grit (and I think we should), we need to consider the source of that passion.  I believe entrepreneurs are passionate because they invest so much in their work lives. 

A business owner is not just punching a clock; the business’s performance is a direct (although sometimes imperfect) reflection of the owner’s presence and efforts. His or her beliefs, ideas, worries, inspirations and perspiration are all tied to the business and reflected in business results.

Many owners I know are passionate about generating good results because of the personal sacrifices they make for the growth of their businesses. They are competitive about generating good results as a means of validation.  They also believe in the notion of legacy. By building successful businesses, they hope to make the world a better place.  Building businesses that provide opportunities for employees is a great way to do so.  

The quality I most admire in entrepreneurs is their perseverance. Duckworth describes high achievers as being unusually resilient and hardworking.  I cannot think of a successful entrepreneur who does not possess those characteristics in abundance.   

Perseverance goes beyond what is commonly thought of as resilience and hard work. It’s a mindset of never giving up even when everything seems to be working against you. A never-quit attitude is a fantastic leadership quality.  Any setback is seen as a temporary obstacle to be overcome. Overcoming obstacles large and small is the only way to improve the business over the long haul. 

An entrepreneur who can instill that kind of attitude in the workplace has a real chance of building a business that is focused on continuous improvement.  Continuous improvement is often rewarded with financial success and opportunities for growth.  That’s the kind of business most employees hope to find one day.

To discuss how your business can encourage the development of grit-filled employees, give Trillium Financial a call at (404) 353-2148 or email us

Small Changes Lead to Big Productivity Results

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Some people seem to have the golden secret to being highly productive. They may be naturally motivated and organized, but in truth, everyone has the power to increase their productivity. It’s all about habits. There are small, very feasible changes that when done repeatedly become habits. Even people who seem inflexible and stuck in their ways can learn to be productive.

We’ve highlighted a few of our favorite productivity tips below:

  • Prioritize. It’s fine to write a 5-page to-do list, but make sure to separate the “must happen today” list from the “must happen this week/month/year” list. There’s also the “would be nice if it ever happens” list. You get the picture. There is a saying about the “power of three” which I use for my daily work.  Listing only three priorities on my daily “to do” list in order of priority.  I start on the first priority on the list, and I don’t go to the second one until the first one is completed.
  • Give yourself deadlines. Deadlines are powerful psychological tools. If you are expected to give a presentation on Friday, you would get everything done, even if you cram it in at the last minute, right? For most people, simply having the intention to do something “soon” or “eventually” means there’s a good chance it won’t get done at all. The more time you must do something, the longer it will take you to do it.  Set a date and stick to it!
  • Make work time work time. Have a specific work area and everything ready to go when it’s work time. Keep distractions at a minimum. Stay focused and avoid podcasts, TV, social media, online shopping, email, and unplanned phone calls. Turn off all unnecessary notifications and alarms. You’ll be amazed at how your production skyrockets. Find the time of the day you feel best suits your energy levels and block off a 3-4-hour chunk of time to do your deep work.
  • Keep your free time free. Time is not renewable, so honor yours. It’s quite easy to cram too much into a day and feel guilty when you don’t get everything done. It’s ok to say no to someone if it is not a priority that fits into your day. Resist the temptation to rearrange your schedule to make room for more obligations. As Derek Sivers, founder of CDBaby.com, says about making commitments:  “If it is not a heck yeah, it is a no!”
  • Take a walk. It’s not new news that physical activity is good for you. Add “increased productivity” to the list of walking benefits. Walks are refreshing and they provide much needed breaks, fresh air, and renewed energy. Don’t think you have time for it? A 5-10 minute walk will do the body (and mind) good.
  • Drink water. This is another one that we hear all the time. That’s because your body and your mind need enough water (2.5 liters/day for women and 3.5 liters/day for men) to operate at 100%. Dehydration impacts cognitive and motor functions, skin, mood, and more.
  • Take regular breaks. Everyone is different so be mindful of what you need for optimal productivity. Some people do best by working 25 minutes followed by a 5-minute break (pomodoro technique), while others do better work for an hour then taking a 10-minute break. These mini breaks are powerful when used correctly and can drastically improve a person’s ability to focus. Feel free to set a timer if it helps you to stay on track!
  • Prepare the night before. A day that begins by scrambling to find matching shoes, a coat, lunch, medication, your laptop, workout clothes, etc., is not fun. In fact, it’s stressful. I don’t regret waking up feeling prepared for the day ahead. So go ahead and make that list ahead of time.

While this list of tips might seem simple, implementing these small changes into your daily schedule can lead to big results. You will feel more productive in your work time, and you might even feel as if you have more free time.

7 Traits of Successful Leaders

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All business leaders are not alike. There are many different leadership styles, all of which can be successful. However, if you take a handful of department heads with unique management styles, and you will see very similar traits in all of them.

The seven traits that are common to most successful business leaders include the following:

  1. Authenticity.  People can sense authenticity and authenticity is directly related to trust. Employees are much more likely to work hard for someone who is the “real thing.” True leaders stay true to their values regardless of the pressure that they are under to act otherwise. They are honest with themselves and others, and take responsibility for their mistakes.
  2. Resilience.  There will always be challenges in work and home life — what’s important is how one responds to the challenges. A great leader not only faces challenges head on, but also grows stronger as a result.
  3. Ability to delegate. Delegating is difficult for many leaders, but it’s important. Leaders who are good at delegating show employees that they have trust in them and have confidence in them. Delegating promotes learning and growth in employees.
  4. Empathy.  Empathy can make the difference between good and bad leaders. Being able to put yourself in someone else’s place is a skill that many managers or top executives lack. A leader who shows empathy toward direct reports is more likely to be viewed as a better performer by “higher ups.” People will work hard for and appreciate an empathetic leader who demonstrates compassion.
  5. Excellent communication.  This one seems obvious but can sometimes be overlooked. This means communicating with a variety of people in a variety of ways, including social media, text, phone calls, Zoom meetings, email and face-to-face. Don’t forget that active listening is just as important as talking. Listening to concerns, asking for feedback, and showing appreciation all play vital roles in how a leader is viewed. Communication is also not always verbal, but seeing non-verbal cues is a quality in an effective leader. The quality of excellent communication directly correlates to the success of a business.
  6. Honesty. It’s often hard to speak up in the workplace, especially to executives, but it’s a trait that is essential to a thriving business. It’s easy for resentment to build and gossip to begin when employees don’t feel comfortable sharing ideas and opinions. Good leaders have the courage to be honest and demonstrate the ability to discuss difficult topics. Leaders intentionally create an environment that encourages employees to do the same.
  7. Respectful.  People who feel like their boss respects them work much harder to meet goals than those who don’t. Respect motivates people to trust others and to work hard to meet and exceed expectations. Employees who have the respect of a manager, also have a sense of purpose and feel valued by their company. A lack of respect can oftentimes lead to a lack of motivation and mediocre work.

What traits are your strengths?  Where are you not as strong?  Having these traits as part of your leadership team will help set the tone at your business and its course of success.

Mastermind is the Name of the Game

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What is a mastermind group? This timeless concept is explained by Napoleon Hill in his books published in the 1920s and ’30s, The Law of Success and Think and Grow Rich.

Some mastermind groups are informal with 2-3 people and other groups are more formally organized, such as organizations like Vistage (www.Vistage.com), YPO (www.YPO.org), or View From the Top (www.viewfromthetop.com).   More formal mastermind groups consist of approximately 8-12 peers who meet on a regular basis (weekly or monthly) either in-person or via Zoom. Members pay monthly dues, and their fee often covers in-person speaker(s), activities, and/or retreats.

CEO & Co-Founder of Sustainable Investment Group (www.sigearth.com), Charlie Chichetti, has belonged to a 10-person mastermind group, Iron Sharpens Iron (“ISI”) as part of the View From the Top, for the past six years. Chichetti says the strength of a group lies in the diverse personal and business experiences of its members. Participants share best practices and hold each other accountable for tackling problems and meeting goals. Each member takes a turn in the “hot seat,” while the rest of the group brainstorms strategies and solutions to aid them in facing their challenges head on. A successful mastermind group enhances its members’ business AND personal lives.

Make no mistake, these formal groups like Vistage and ISI are not laid-back clubs.  Attendance and participation are  required. Members are expected to present problems, as well as provide feedback. The group devises a method of holding members accountable for following through, which keeps everyone focused and on track.

Charlie Chichetti offers the following guidelines to create an efficient and productive mastermind group:

  • Meetings are not the time to multi-task; they should be structured and begin and end on time.
  • Be present – both physically and mentally.
  • Members should come with a giving—as opposed to taking—mindset.
  • Include a mix of members, including “solopreneurs,” people from small- to large-size businesses and from different industries.

Trace Blackmore, owner of Blackmore Enterprises (www.blackmore-enterprises.com), has been part of a mastermind group for the past 10 years. He currently facilitates a mastermind group, Rising Tide (www.scalinguph2o.com/mastermind), and is a firm believer that learning from others’ mistakes and successes is one of the best tools for good decision making. Like Chichetti, Blackmore contends that the structure of mastermind groups is key to their success. He provided the following guidance to anyone who is part of a mastermind group, or is considering joining one:

  • All devices should be on silent mode during the meetings.
  • Progress is expected every week and a group may choose to offer consequences for members who come unprepared.
  • Before deciding to join a mastermind group, be sure you have the time, energy, and desire to make it a priority.
  • Each meeting should start by celebrating wins. Support and accolades are integral to keeping members motivated.
  • Ask questions! Questions help people think and look at circumstances from different perspectives and keep people from jumping to conclusions until they have all the information.
  • Members should be honest, while doing so in a tactful way. A book titled Fierce Conversations by Susan Scott is a good resource.
  • Individual goals and plans should be clearly verbalized to the group and should include deadlines for completion. This keeps people focused and on track.
  • What happens in mastermind stays in mastermind. Like all of life, business and personal events overlap, and problems and solutions are often of a personal nature.

Now you are officially aware of the who, what, when, where, and why and of mastermind groups. The benefits— accountability, strategy development, and healthy business and personal habits—are invaluable. Perhaps you will think it over and decide that membership is right for you.

As a member of a mastermind group for 10+ years now, I’m happy to advise you if you are thinking of joining one.   Feel free to contact me to discuss.

It’s Decision Time

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The average adult makes about 35,000 decisions a day. Sounds like a lot, doesn’t it?

According to Psychology Today it’s not. And if you think about it, it makes sense: people make many decisions without thinking of them as decisions. (Which pen do I take out of the pen holder? Do I have time to review the report before the meeting?) With all of these opportunities to change the course of our day, our career, our life, it’s a good idea to explore ways to improve decision-making.

The results of a study published in the journal Cognition indicate that not all times of day are created equal when it comes to making decisions. The study tracked 184 chess players who made about 40 “complex human thinking decisions” during a 3- to 15-minute chess game. The results are interesting.

To summarize, study subjects made the decisions most favorable to their game when they were playing between the hours of 8 a.m. and 1 p.m. After 1 p.m., players made decisions more quickly (presumably they were in a post-lunch slump or tiring as the day was progressing), and their decisions were less favorable to their game.

Bottom line: make important decisions in the morning. Sort of. When you sleep and when you get up matters too. If you are a morning person—you know, the early to bed, early to rise type—then your best decision-making time is the morning. But if you’re a night person, then your “morning” is during the five hours after you rise for the day. So, relax: if you don’t get out of bed until 9 or 10 a.m. , then you haven’t missed your prime decision-making hours.

A lifehacker.com article by Adam Dachis also supports the morning person/night owl concept, recommending that people identify when they’re most able to make good decisions and then resolve to make important decisions during that span only. Creativity coach Mark McGuinness advises people not to worry too much about little decisions, because they generally don’t have a long-term impact on your life.  For example, what clothes you wear on a particular day or what you eat for dinner doesn’t change the direction of your life. (Although, should you wear neon orange cowboy boots with your suit and purple fedora to the office, the boss may question your judgment.)

McGuinness also recommends weighing the pros and cons before making big decisions. And don’t ignore your gut. He says it’s best to take more time (if possible) to land on a decision when your logical side disagrees with your instincts. In other words, intuition matters.

Should you follow this advice? Determine the best time, and then think it over. It’s your decision.

If You’re Happy and You Know It. . . You Likely Have Good Friends

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The key to happiness (along with the location of the Fountain of Youth) has eluded humans since the beginning of time.

Some keys to happiness have now been uncovered as a result of one of the world’s largest longitudinal studies of people’s health and happiness. Launched by Harvard University in 1938, the study followed then-college sophomores into old age. With fewer than 20 of the original subjects still alive, the results were released in 2015.

The study subjects were in several groups. The first consisted of sophomore students at Harvard, who graduated during WWII. The second group consisted of boys from some of the poorest neighborhoods in Boston. Additional groups were added over the years, including some of the men’s spouses and children.

The study had three primary takeaways about the keys to happiness, as outlined below:

  1. The most consistent factor in the lives of happy and healthy people is forming and maintaining close relationships with others. People who have meaningful connections to family, friends and their community tend to be healthier, so they are likely to live longer than those who do not.
  2. The quality of relationships is much more important than the quantity. Having a few good, supportive, close friends is much better than having a plethora of acquaintances or shallow relationships. And relationships that are full of conflict are not healthy. Robert Waldinger, a psychiatrist and professor at Harvard Medical School told The Harvard Gazette, “Good, warm and close relationships…have the ability to buffer us from some of the slings and arrows of getting old.”
  3. Good relationships are good for your brain. In addition to being good for physical and emotional health, the study also shows that people with meaningful relationships tend to have sharper and longer memories.

To have positive and close relationships, the article suggests trading some screen time for “people time,” and working on existing relationships by trying a new activity. Something as simple as taking walks together can revitalize a relationship. Another suggestion is to contact a friend or a relative with whom you have lost touch: reconnecting with people from the past is often very emotionally rewarding.

Virginia Tech gerontologist Dr. Rosemary Blieszner provides advice about making new friends: “Be sure to take the time to get to know one other. Share some personal information gradually, as you get to know each other. Find activities you both enjoy, and be sure to let the other person know you’re interested in getting together again.”

Advancements in medicine and science are enabling people to live longer and longer. The key to making the most of our longer lives is learning how to be as emotionally, mentally, and physically healthy as possible during these bonus years.

Don’t Waste Time in Bad Meetings!

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Everyone has them, but boy can they be painful.  No, I’m not talking about your annual physical (a worthwhile use of time!).  I’m talking about meetings.

According to Harvard Business Review, the average executive spends 23 hours per week in meetings. 23 HOURS A WEEK! That is just nuts. It’s not that meetings are a complete waste of time; ideas are conceived and problems are solved in meetings. But most meetings are not run efficiently. They waste a substantial amount of time. And we all know time is finite, and time is money.

Short, productive meetings aren’t a pipe dream. Here are a few basic steps to making the most of every minute:

  1. Each meeting should have a clear objective. The meeting leader must state the objective at the beginning of the meeting.
  2. The only people who should be at a meeting are the ones who are needed there.  You don’t need anyone to “observe” as a “stakeholder.”  Each person present should be integral to reaching the goal of the meeting.
  3. Require an agenda – even if it’s rough – in advance of the meeting.  Familiarize yourself with material that is pertinent to the meeting and ask others to do the same.
  4. Begin the meeting by discussing the most important issue.  If nothing else is accomplished, this will be it. List each item in order, and include the time allotted for each.  Post the agenda somewhere for all to see during the meeting.
  5. Start on time and wait for no one.  Latecomers will get the picture, and everyone else will be appreciative. People will show up (on time) to your meetings in the future, because they know exactly what to expect.
  6. Ban technology. No, you aren’t the parent, but it’s your meeting. Multi-tasking doesn’t work. Most people won’t like it, but you can bet they won’t be distracted.
  7. Stay focused and on track.  Chasing squirrels, as a friend of mine likes to say, is a big time-waster. Do not allow people to veer off on other topics, no matter how important they are, or how “quickly” they can be covered.
  8. Be sure that all attendees understand the plan and know exactly what action they need to take post-meeting.
  9. End on time.  This is crucial.  People will show up to future meetings because they know precisely when it begins and ends. The ideal meeting length is 30 minutes, but no meeting should surpass 60 minutes. After that, you lose people.  If they don’t find a physical way out then they are planning what to have for dinner. A meeting lasting longer than 60 minutes must have breaks, typically 10 to 15 minutes.
  10. Ensure that a follow-up email is sent within 24 hours.  Include all important decisions that were made.  Reiterate the tasks assigned to each person.  Even when all objectives are met in record time, the whole thing is pointless if there’s no follow-through.

The next three suggestions are unconventional ideas (inspired during an unproductive meeting, perhaps?) from Scoro. Different is good; it wakes people up and adds energy to the room.

  • Meet outside the office—a picnic bench, park, coffee shop, wherever. A change of scenery wakes people up and seems to improve moods.
  • Have a stand up meeting. Seriously. Watch the extraneous talking come to an abrupt halt, and the ideas flow.
  • Be creative. Food manufacturer Plum Organics has a creative/brainstorming meeting during which they color in coloring books. According to the company’s innovation director, Jen Brush, “It’s proven that coloring during a meeting helps promote active listening, and is more beneficial than multitasking on something like email.”

It’s time to wrap up this post — any more will be a waste of time.

Good luck with your next meeting!

Small Business Matters: “The Importance of Financial Management”

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In this episode of the “Small Business Matters” podcast, Numbers Coach Mike Iverson discusses the importance of careful financial management for the long-term survival of your business:

Prioritization: The Foremost Rockefeller Habit for Success

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There is a belief that the best way to improve your work productivity is to emulate the habits of someone highly successful. John D. Rockefeller, who founded the Standard Oil Company in 1870 and ran it until 1897, is one of the true titans of American business. And so, the book Mastering the Rockefeller Habits by Verne Harnish made its way onto my reading list.

As the book documents, Rockefeller’s approach to running a growing business was really quite simple.  He identified three underlying habits that he considered essential to good business management:

  1. Setting priorities for the organization.
  2. Collecting and analyzing sufficient management data.
  3. Establishing an effective organizational rhythm.

Of the three key habits, setting priorities is first, and arguably the most important.

Setting Company Priorities

Rockefeller developed a list of the Top 5 priorities of his business for the upcoming year and the next quarter.  He also ranked those top priorities in order and set a clear Top 1 priority from among his Top 5. He communicated these priorities throughout his company and encouraged employees to set personal priorities that aligned with and supported the company’s priorities.

It seems to be common sense to solve the problem at hand before moving to another challenge, but not every team or employee has the discipline to follow through to completion of a difficult task. Rockefeller’s managers provided the discipline needed to make sure the top priority was completed before the second priority was undertaken.

As productivity tools go, Rockefeller’s Top 5 priorities list is one of the most widely used in American business history.  As an example of the effectiveness of the tool and how soon it came to be appreciated by others, Harnish relates the story of a management consultant who was summoned to the office of Charles Schwab in the early 1900s. At the time, Schwab was the CEO of Bethlehem Steel, and he was looking for ideas to improve the business.

The consultant told Schwab how he could improve Bethlehem Steel’s bottom line by using a simple productivity tool. It was Rockefeller’s Top 5 priorities list.

The consultant told Schwab to start each day by writing down the top 5 things he wanted to accomplish for the company’s benefit. They had to be prioritized from 1 to 5, with 1 being the objective likely to have the greatest impact on the business.

Schwab was instructed to work only on priority 1 until it was completed. If it was not accomplished by day’s end, it remained the top priority the next day. Under no circumstance could he move to priority 2 without completing priority 1.

The consultant told Schwab to implement this principle and afterwards pay him whatever he felt the advice was worth. If it didn’t work, Schwab owed him nothing. A period of time elapsed and one day the consultant received a check in the mail from Mr. Schwab. The check was written for $25,000, which was a great deal of money in those days – something over $600,000 in today’s terms. That’s how beneficial the borrowed productivity tool was to Bethlehem Steel, which became a world leader in its industry.

Rockefeller knew, and Schwab learned, this: Management of any business, large or small, needs to clearly establish and communicate to employees important priorities that will help the company make progress towards its vision.

How well have you identified and articulated to employees your company’s priorities? If you’re not sure, give Trillium Financial a call at (404) 353-2148 and we’ll help find the answer.

Get a Feel for Your Business by Writing Down the Numbers

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In the era of smart phones, smart cars and smart homes, you might feel advice about tracking your business results with an old-school number 2 pencil is a little out of step.  You shouldn’t.

There is an old saying: “From lips to pencil tips,” which suggests that by physically writing your key figures you become more familiar with them.  Like a golfer who leaves the course saying, “I need to do better than a double bogey on number 7,” entrepreneurs who track their key figures by hand are extremely aware of what they need to improve.

Writing the key figures down month after month, you commit them to memory and become more focused on their importance to your success.  It’s a practice that is highly recommended for new business owners, and I know several veteran business owners who swear by it.

What you should track

Take a piece of paper and write your key performance figures (check out our Metrics for Success guide for more info on these numbers as well).  For most business owners, the common ones are:

  • Sales by month
  • Gross profit by month
  • Net profit by month
  • Cash flow by month
  • Accounts receivable
  • Accounts payable

Sales by month measures top-line revenue growth.  In business, either your company is growing or it has begun dying.  Watch this number closely.  Consider what is going on within your industry, both nationally and in the local market.  Set a sales goal each month that represents true, attainable growth.  If you fall short, take time to understand why and take corrective action as necessary.

Gross profit by month measures a company’s markup on its cost of goods (or services) sold.  This figure gives an indication of how well ownership has controlled its costs and, possibly, whether goods and services are priced in line with what the market will bear.  In times of inflation, it’s easy for cost increases to outpace increases in your selling prices. Committing this number to paper will help keep you abreast of the situation.

Net profit by month builds on the gross profit by month analysis.  While gross profit focuses on cost of goods or services sold, net profit also encompasses administrative expenses, interest and taxes.  If gross profit is optimal but net income is lagging, take a hard look at trimming administrative costs. Perhaps there is a way to manage interest costs. Consider hiring a tax expert who is knowledgeable of your industry.

Cash flow by month measures the company’s liquidity.  It’s how much cash is getting added to or subtracted from the bank in your bank account.  By recording this figure each month, you will naturally begin thinking about short-term, upcoming events that will impact your liquidity. Many service industry clients prepare for weak cash flow in the month of December, when people have holiday-related expenditures in mind. Conversely a retail business expects its best cash flow to occur in December.  Seasonal aspects to a business is a fact of life that should be considered in the business plan.

Tracking Accounts Receivable helps to see how much you expect to collect in the next 30 to 60 days.  Seeing this account grow can be either the result of sales growing or another issue like a customer slowing down their payments.  Understanding the reason for the growth will help you better understand your future cash flow.

Accounts Payable is the amount you owe vendors that must be paid within the next 30 to 60 days.  This balance can tell you how much cash will flow out of your business and thus plan the disbursements based on your inflows from Accounts Receivable.

Focus on important customers

In addition to tracking the numbers, it’s wise to use a second sheet of paper to track results on a customer-by-customer basis. This makes it very clear which customers are most important to your success. And, if an important customer starts slipping away, you will quickly become aware and might be able to salvage the relationship. Your second sheet will track:

  • Sales by month by customer; and
  • Gross profit by month by customer

If sales to a significant customer slip unexpectedly, learn what you can from the employee servicing the account. Then, follow up personally with the customer. It could be that the customer has fallen on difficult times. Maybe there is a competitor trying to make inroads.  Whatever the cause, do what you can to nip it in the bud.

When gross profit by customer increases or decreases from one month to the next, you want to know why. This is a very real measurement of where you are making money and where you are losing it. You need to understand what has happened to that one customer relationship. If gross profit for that customer is up, can you move other customer relationships in the same direction? If it’s down, can you prevent the cause from impacting other customers?

If you would like to get more detailed information on these metrics, download our Metrics for Success guide. If you have questions about how to get started or what your numbers are telling you, give us a call at (404) 353-2148 or email info@trilliumfinancial.com.