Numbers Navigator Helps Pool Company Float More Cash to the Bottom Line

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About the Company

Bill White built Southern Splash Pools (“SSP”) in 2001 to provide northern Georgia with quality custom and new pool construction, pool repair and maintenance services.  SSP provides a lifetime structural guarantee with all of its installations.

The Situation

Over the years, Bill realized that his profits weren’t where he thought they should be, but couldn’t identify exactly why:  “At the end of the day, our overall sales numbers were good, but the bottom line was not.”

The Solution

Intrigued by information about the Numbers NavigatorR he found in the Numbers Coach (“NC”) monthly newsletter, White decided to “pull the trigger” and contacted NC’s, Mike Iverson, to provide a comprehensive analysis of SSP’s financial operations.  Iverson used the Numbers NavigatorR to determine the key financial drivers in SSP’s business model, then conducted a discovery session with management to gain an understanding of their key business issues.

NC provided SSP with a comprehensive financial report that identified opportunities to drive more cash flow from the business.  Together the Numbers Coach and SSP determined that margins were too thin, and that pricing per project needed to be adjusted to reach the profitability desired by SSP.  To achieve this the Numbers Coach provided:

  •  A 20+ page financial report detailing key drivers in SSP’s business model
  • Cash on hand/revenue targets for each month
  • Models for various pricing strategies and guidance on creating the pricing structure that would provide more profitability
  • Provided a short-term planning tool to ensure resources and cash were allocated appropriately
  • Established a schedule for accountability check-ins to measure progress on financial goals


“I appreciate Mike’s approach, which is educational and ‘real world;’ he boils it down to
what I really need to know to run my business. The best part is that I now understand
what the numbers are telling me and I have someone besides myself to hold me
accountable for reaching my financial goals.”


Bill White, President, Southern Splash Pools

Is It Time to Re-Examine Your Business Methods?

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by Michael Iverson

Several years ago, I read an article about things in everyday life that most people do incorrectly.  In many instances, it’s simply because that’s the way they’ve always done them.

For example, would you believe that only 5 percent of all Americans wash their hands correctly? The correct way involves 20 seconds of vigorous rubbing with soap and water.   Although soap and water are parts of the routine, only 5 to 10 seconds of washing is the norm.  But, washing the right way lessens your chances of contracting flu and other illnesses.

It seems that some of the instruction we get at various points in life is of dubious value.  One of my favorite quotes is from the great American author Mark Twain. “It isn’t what you don’t know that gets you into trouble. It’s what you know for sure that just isn’t so.”

People tend to latch onto an idea, often learned at a young age, and never let go of it. They believe it to be the truth, and it’s extremely difficult to convince them otherwise – even when the evidence against their idea is overwhelming.
If you like the idea of constant improvement, as most entrepreneurs do, you have to keep an open mind and re-examine notions about the things you do daily.

What you re-examine might be age-dependent

So, what are the things you do every day in your business that ought to be reexamined? The answer can depend on how long you have been in business.

Business owners in their fifties came into business in an entirely different economic and technology environment than we have today.  Many notions about avoidance of debt are rooted in the double-digit interest rate environment of the 1980s.  Obviously, the interest rate scenario has changed greatly, meaning carrying debt is less of an issue than when they got started in business.

Some owners in their fifties are also slow to update websites because of outdated ideas about the costs involved.  Website development costs are significantly lower than they were just a few years ago. If an owner has been putting off a refresh of capital or technology, it’s time to revisit these issues.

Many business owners in their forties will benefit from paying more attention to accounting and legal issues. In their early years of business, most entrepreneurs are pretty casual about their business relationships.  At this stage of your business life, the stakes are a bit higher; it’s time to put your important business agreements in writing.

For example, did you choose to operate as a proprietorship because it was the cheap and easy choice to make ten years ago?  You might want to revisit the matter depending on your goals.  If you are worried about scaling a company and limiting your liability, a Limited Liability Company, S-Corp. or C-Corp would be the better choice.  A proprietorship is unlimited liability.   Also, it might make sense, now, to take a course in accounting from a local college.  It’s hard to achieve peak performance unless you are well-versed in how to keep score and the numbers in business is how you measure winning from losing.

As you re-examine your business make sure that you have a written plan with strategies and numbers.  A plan helps provide important guidepost for making decisions about the business, or to explain your thought process, and your vision to employees and business partners.  The plan does not have to be a 100-page novel.  As a matter of fact, good plans can be one or a few pages of well thought out information and numbers.  Being concise and clear with your vision can help you execute and iterate faster.

The Hidden Cost of Doing Nothing to Market Your Business

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by Tara Lamboley, CEO of REV Demand

Oftentimes I am asked “Who is your biggest competitor?”  And I always answer:  “Indecision.”

It’s quite true that the biggest hurdle we at REV (and I suspect many of you) must overcome in converting a prospect to a customer is to get that prospect to decide to do something, to make a change.   It’s often not the case that the prospect decides to business with another company—it’s that they don’t decide to do anything at all.

In his article “The Cost of Doing Nothing,” Michael Lippig of IDCON, Inc. asserts that:

“The cost of maintaining the status quo for professional services business owners is enormous. The status quo affects each and every one of us every hour of every day, at work and at home. We have come to accept doing nothing as a safe and acceptable alternative. We even make it the default solution.”

So why do business owners who want to grow their businesses default to doing nothing?  There are many reasons we can recite, including lack of money, lack of time, lack of desire, unsure of what to do, etc.  If we do nothing, it seems like a safe choice that protects our valuable time and resources.

However, there is a hidden cost, as Lippig writes:  “Doing nothing is the management equivalent of a baby’s pacifier. It makes us feel safe and comfortable. But there is a cost to doing nothing. Economists and accountants frequently refer to it as ‘opportunity cost;’ what you could do yourself with your resources if you were not doing what you are doing right now.”

By doing nothing different this quarter than last quarter with your marketing, you can be sure you will cost your business the following:

  • Your e-newsletter, direct mail, social media updates, prospecting emails, etc. will not go out, and so your prospects will get colder
  • Your customers—past, present, and future—will not hear from you enough to make repeat, expanded, and new business a consistent reality
  • You won’t build your reputation online and offline as an expert in your field that prospects must seek for solutions
  • You won’t invest in that training to make yourself that much more knowledgeable in your field of expertise
  • You won’t connect with strategic partners that can expand your sales capabilities
  • You won’t get off the unending roller coaster of project work and cyclical sales

Make no mistake:  When you decide to do nothing about marketing your business, you are still making a decision.   You are deciding to stay where you are and not grow your business.  You are saying you are comfortable with your current income, profitability, and lifestyle.

Of course, sometimes doing nothing may be the best decision for you at this time.  If you have other life priorities that need to take precedence right now over growing your business, it makes sense to maintain the status quo.

However, if you are ready to grow your business, then you have to start doing something to push your business forward (i.e., marketing) and/or stop doing the things that hold you back (i.e., not marketing).

Need help?  REV Demand offers a free, 1-hour, no-obligation assessment of your business development capabilities (including current marketing strategy and tactics as well as sales goals and processes).  We’ll help you build a plan of action to grow your business.  Contact us for more information.

What are the Benefits of a Diversified Revenue Stream?

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by Michael Iverson, Principal of Trillium Financial

When you think about the way America’s small businesses get started, it should come as no surprise that a relative few have revenue streams that could be considered diversified. A great many startups are the result of the entrepreneurial recognition of a market need.  In many instances, the market need is that of a single, sizeable customer.

For instance, I once made the acquaintance of a woman who helped manage the investments of a state pension fund.  One of the challenges of her position was keeping abreast of corporate governance matters for a universe of nearly 2,000 stocks owned by the pension fund.  Her team had a fiduciary duty to vote the shares in the best interests of the pensioners.  Yet, keeping tabs on executive compensation plans, auditor changes and corporate acquisition proposals for 2,000 different stocks was nearly impossible, given the small staff of the pension fund.  Why wasn’t there a service that could provide advisories on the stocks owned by her fund and other pension funds?

To make a long story short, she left the pension fund to become an entrepreneur and start the business that would address the very need she had identified.  She started a fiduciary advisory service to track corporate governance issues of stocks held by pension funds.  Her former employer became her first customer.

Starting Out

In the early years of a startup, it’s not uncommon for a business to be strongly dependent on its first customer. For some startups, it is 100 percent of first-year revenues and more than 50 percent of second-year revenues.

No matter how solid that first customer may be, it is prudent to become less dependent on the customer by diversifying the revenue stream.  Keep the original customer happy by providing outstanding service, but develop new customers as quickly as you can.

Diversification of revenues provides financial stability for your company, reduces business risk and makes your business infinitely more marketable when it comes time to sell.   Diversification can be number of customers, geography of customers, and product offering.  One of the metaphors that I have heard over the years is a three-legged stool offers more stability then a two-legged stool.

Shoot for 15%

As a goal, try to diversify your business to the point that no single customer is responsible for more than 15 percent of revenues.  Until you achieve that goal, the possible loss of your largest customer (due to reasons as varied as a change of ownership or a sudden downturn in the customer’s industry) carries significant financial risk to your business.

I have met any number of business owners who have lost a customer responsible for 30 percent or more of their revenues.  The results can be devastating.  Imagine having taken on debt to expand the business, only to lose a customer of that size.  Some businesses can’t survive that kind of a hit; others survive, but with great difficulty and sacrifice in the way of layoffs and contract renegotiations.

As many of my clients know, it’s not easy to achieve the 15 percent target. It’s not uncommon for talented service providers to be approached by a large customer who wants more of their time, not less. I advise clients to be disciplined and politely dismiss opportunities that would make them more reliant on a large customer.

Even though the initial financial rewards may be tempting, there is an important trade-off in terms of autonomy.  A business owner who hitches his wagon to a single customer often feels more like an employee than a business owner.

Is your business in need of a more diverse base of revenues?  We have ideas about acquiring new revenue streams. Give Trillium a call at (404) 353-2148 or send us an email.

Can Humility Help Us in Business?

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by Tom Mallory, Acadia Associates, Inc.

Mention the name Lee Iacocca and most people think “great leader.” After all, he brought Chrysler back from disaster, raised its stock price far above his competitors, wrote a successful business book, had adoring fans worldwide, and even was urged to run for president. But according to Jim Collins in his book Good to Great, Iacocca’s business success was in the first half of his tenure before he “diverted attention to making himself one of the most celebrated CEOs in American business history.” As Collins elaborates, he appeared regularly on talk shows, starred in over 80 commercials, and widely promoted his autobiography.

The second half of his tenure was different. “Chrysler’s stock fell 31 percent behind the general market. He postponed his retirement so many times that insiders joked that Iacocca meant ‘I Am Chairman of Chrysler Corporation Always’.” Then after his retirement, he launched a hostile takeover bid for Chrysler with Kirk Kerkorian which failed.

Lee Iacocca is just one example of business leaders who let pride foil their “enduring greatness.” Others, as Collins points out, were Al Dunlop at Scott Paper, Stanley Gault at Rubbermaid, and CEOs from many name brand companies such as R.J. Reynolds, Teledyne, Eckerd, and Bank of America.

In fact, in over two thirds of the comparison cases Collins’ team studied, “the presence of a gargantuan personal ego contributed to the demise or continued mediocrity of the company.” Thus, the common characteristic that lacked in these potentially great business leaders was humility.

In contrast, Darwin Smith of Kimberly-Clark, Colman Mockler of Gillette, and George Cain of Abbott Laboratories rose to being great leaders because of  a “paradoxical blend of personal humility and professional will.” Ever heard of these great men? That’s the point. They shunned attention of themselves, were modest, and gave credit to others. They had tremendous inner strength to repress their ego and focus on the larger goal of building a great company.


Humility Analyzed

Maybe there’s a place for being humble but it couldn’t be in the competitive, driving, and sometimes cutthroat world of the workplace. Strength and determination win on this battleground. Besides, isn’t being humble perceived as being weak? Do I want my competitors and, worse, my potential clients believing I’m weak?

In addition, don’t we all secretly strive to be flattered, recognized by our peers (and hopefully our bosses), and ultimately honored in large public ceremonies?  Sure we do.  So where’s the business benefit from being humble?

 

Humility and Success Through the Years

Success through humility is not a new concept.

Perhaps one of the earliest humble businessmen was Benjamin Franklin, who described himself as a “humble inquirer.” According to Walter Isaacson in Benjamin Franklin, An American Life, Franklin began developing this style around age 20 after reading about Socrates’ method of building an argument through “gentle queries.” Uniquely disarming to his opponents, this style won many friends starting with the Governor of Pennsylvania after Franklin ran away from Boston to Philadelphia at age 17. He used his humble style along with wit, an astounding literary grasp, patience, and determination throughout his multiple careers. Although Franklin referred to himself as simply a “printer,” Isaacson believes that he was “America’s best scientist, inventor, diplomat, writer, printer, and business strategist” during his 84-year life.

George Washington is described by many authors as always moderate, always modest.  As Willard Randall in George Washington: A Life describes, just prior to resigning as commander-in-chief after the British surrendered, “his mortal enemy, King George III, has said that if George Washington could give up power, he would indeed be the greatest man of the eighteenth century.”  Washington avoided the spotlight literally by being stealthy and elusive in battle (hence the English called him “The Fox”) but also by giving others the credit. His military officers loved him for this and cried along with him at Fraunces Tavern in New York on November 25, 1783 when he bid his officers a final farewell. He did not seek higher status or title even though the country begged for this, and he tried numerous times to return to his life as simply a “planter.” On his last day as President at the inauguration of John Adams, he “wore a plain black suit as he walked alone to Congress Hall while Adams in a lavish new suit rode in a new resplendent carriage of state.”

Abraham Lincoln never let his ego get in the way of his primary ambition for the larger cause of keeping the nation together. As James McPherson writes in Battle Cry of Freedom, he was humble: shy, awkward in manner, and modest. He acknowledged his failures in numerous conspicuous ways, received suffocating amounts of criticism without seeking revenge, and felt more at home with common folks. “Common looking people are the best in the world: that is the reason the Lord makes so many of them,” he once wrote. A line in his Gettsyburg Address sums up his humility: “The world will little note nor long remember what we say here, but it can never forget what they did here.”

Colin Powell and Jimmy Blanchard are example of current leaders who excel because of their humility. Powell “grew up poor but rich in spirit and values,” as he says in his book My American Journey.  Among his 13 “Rules of Life” are being kind, sharing credit, and letting go of your ego. Like Franklin’s humble self description as “printer,” Powell sums up his unprecedented military career as simply being “a soldier.” Jimmy Blanchard, CEO of Georgia-based Synovus, always displays humility in his business and community life. His company, which was started by “a single act of kindness in helping a female mill worker,” continues to “treat folks right by doing the right thing.” Fortune Magazine in 1999 rated it the #1 place to work in America.

Becoming Humble

Jim Collins writes, “Humility + Will = the Enduring Level 5 Executive.”  But how much humility is needed to go from a “Level 4 Efficient Leader” to Level 5?  Certainly Iacocca had the “will” as exhibited by his “ferocious resolve.” But did he need a little or a lot of humility to achieve greatness?  Is it worth investing our time towards better understanding and perhaps becoming at least a little more humble?  Alfred Ells, a senior therapist with New Life Clinic and founder of House of Hope Counseling, suggests 10 ways towards becoming humble:

  1. Choose to serve others. Doing so reduces our focus on ourselves and builds up others. But when serving others costs us nothing, we should question whether or not we are really serving.
  2. Receive correction and feedback graciously. Look for the kernel of truth in what people offer you, even if it comes from a dubious source. Ask yourself, “What is being shown to me that I can’t see.”
  3. Take wrong patiently. When something is unjust, we instinctively want to strike back and rectify it. However, patiently responding to unjust accusations and actions of others builds and displays our strength and character.
  4. Acknowledge your mistakes and weaknesses to others. It’s ironic that it is so difficult to admit our mistakes and weaknesses even to ourselves since through these failures we learn. But the true test of humility is acknowledging our faults to others. Wisdom, however, dictates that we do so with those we trust.
  5. Actively submit to authority. Our culture does not value submission; rather it promotes confrontation and individualism. Submitting to those in authority, particularly if we disagree with them, reveals your strength.
  6. Accept a lowly place. If you find yourself wanting to sit at the head of the table, desiring to be recognized for your accomplishments, or becoming offended when others are honored, then pride is present. Support others being recognized rather than you. Look for and accept the lowly place; it is the place of humility.
  7. Purposely associate with people of lower state that you. Society is status conscious and people naturally want to socialize upward. Resist the temptation of being partial to those with status or wealth.
  8. Be quick to forgive. Forgiveness is possibly one of the greatest acts of humility. To forgive is to acknowledge a wrong that has been done to us and to release our right of repayment for the wrong. Forgiveness is denial of self.  Forgiveness is not insisting on our way and our justice.
  9. Cultivate a grateful heart. The more we develop an attitude of gratitude for the gifts we constantly receive in life, the more we realize our successes have been gifts earned from giving.
  10. Purpose to speak well of others. Saying negative things about others puts them “one down” and us “one up.” Speaking well of others builds them up instead of us. “I will speak ill of no man, and speak all the good I know of everybody,” said Ben Franklin.

It’s ironic that one of the ways to be humble is by acknowledging our weaknesses and mistakes to others. However, to do this and other humble acts takes tremendous inner strength and confidence – the kind of strength and confidence that leads to enduring leadership.

So humility is not what business would perceive it to be: weakness. Humility allows weakness, which we all have, to be transformed into strength. Being humble also reveals this strength to others, and this strength continues to build within us if we practice humility. Ultimately, humility lifts others and in doing so lifts you. But watch out. It’s even more difficult to be humble from a higher position.

“The closest we ever come to perfection is
when we write our resumes.”
– Executive search consultant

“The superior man is modest in his speech,
but exceeds in his actions.”
– Confucius

“It is unwise to be too sure of one’s own wisdom.
It is healthy to be reminded that the strongest
might weaken and the wisest might err.”
– Mohandas Gandhi

“I am not the lion, but it fell to me to give the lion’s roar.”
– Winston Churchill

“You can accomplish anything in life, provided
that you do not mind who gets the credit.”
– Harry Truman

Building a Culture of Servant Leadership

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By Michael Iverson

Imagine if this was your first experience with an airline:  Leaving town for vacation, a friend and his young family were among the last passengers to board their Southwest Airlines flight. As the family made its way to the plane, crew members warned there was no room in the overhead bins for their carry-ons.  The captain told my friend to leave the carry-ons at the end of the breezeway and he would find a place for them. When my friend got to his window seat, he saw the captain himself carrying the bags down the stairs to employees loading luggage onto the plane!  My friend thought: What other airline captain would do that?  This act of servant leadership had a profound impact on him and he became a loyal customer of Southwest.

Servant leadership is a leadership style that has been around for over 30 years.  It was first introduced in 1970 by former AT&T executive Robert Greenleaf.  It really came into its own in the 1980s and 1990s, when companies that adopted servant leadership (such as Southwest Airlines and Starbucks) first achieved success and admiration.

But what exactly is servant leadership?  Servant leaders selflessly put their employees’ needs ahead of their own. The employees, in turn, put the needs of customers first.  Customers, appreciative of the attention and care they receive, reward the business owner with their loyalty.  It is, by design, a cycle of virtuous behavior.

It must be noted, however, that servant leadership is a model that can conflict with the traditional management philosophy of a leader needing to exert authority over employees.

Behavior of a Servant Leader  
The servant leader’s natural inclination is to help others.  He or she helps his employees become proficient in their work. A servant leader shows them how they can pursue careers that achieve balance between work and family life.  And, he or she rewards their efforts with financial consideration that is truly representative of the value they add to the business.

Its leadership by example and with integrity, teaching employees how to put the needs of others first.  A servant leader purposely stays out of the limelight, allowing his team members to accept the accolades and not themselves.  He or she trusts his employees to do what’s right for customers and the business.

Management consultant and author Franklin Covey put trust as the hallmark of a servant leader.  He cited 13 behaviors a business owner must adopt, including:

  1. Talk straight:  Tell the truth. Let people know where you stand.
  2. Demonstrate respect:  Show you genuinely care.  Respect everyone, including those who can’t do anything for you. Show kindness in little ways.
  3. Create transparency: Be genuine, open and authentic. Don’t hide information or have hidden agendas.
  4. Right wrongs:  Apologize quickly. Make restitution where possible. Demonstrate humility.
  5. Show loyalty: Give credit to others.  Be loyal to those absent and represent those who aren’t there to speak for themselves.
  6. Deliver results:  Establish a track record of results.  Don’t make excuses for not delivering.
  7. Get better:  Continuously learn and improve.  Thank people for feedback and act on feedback received.
  8. Confront reality:  Meet issues head-on.  Address the “tough stuff” directly.
  9. Clarify expectations:  Disclose and reveal expectations.  Ensure expectations are clear.
  10. Practice accountability:  Hold yourself and others accountable.  Take responsibility for good or bad results.
  11. Listen first:  Listen before you speak.
  12. Keep commitments:  State your intentions and then act on them.
  13. Extend trust:  Extend trust abundantly to those who have earned it.

Business owners who have adopted the servant leadership philosophy say it promotes team-building, achievement, positive change and high employee morale.  So, what’s the catch?

This style of leadership does not come naturally for some people.  Our achievement oriented focus is taught in school and does not consistently encourage servant leadership traits.  It requires an intentional approach to live the principles outlined by Covey.

If you can incorporate the principles of servant leadership into your business, you can provide an environment for your employees that is much more than a place to work.  You are inviting them to a better way to work, and a better way to live.

To discuss whether your business is a good fit for the servant leadership model, contact Trillium Financial.

The Numbers Coach Helps Medical Practice Improve Profits

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The Company

Choice Care Occupational Medicine and Orthopaedics (“CCI”), founded by Dr. Ish Khan, provides a 21st Century practice model which blends the two specialties of occupational medicine and orthopaedics. Dr. Khan’s unique program is the only one of its kind in Georgia that has proven enhance the quality of patients’ medical care along with dramatic cost savings for its clients.  (Now part of U.S. Healthworks, CCI has six locations in metro Atlanta.)

Situation

Dr. Khan wanted to enhance his team’s financial management and reporting.  The CCI team was looking to create a platform to communicate the company’s key performance indicators (“KPIs”) that drive its financial results.

Solution: The Numbers Coach Financial Leadership Services

According to Dr. Kahn, the Numbers Coach (“NC”) financial leadership services were an “ideal” fit for developing CCI’s performance metrics.  NC developed a financial dashboard focusing financial drivers that provide visibility into the profits and cash flow critical to sustained growth of a business.  The dashboard offered both graphs and numerical charts to give an “at a glance” view of results.  In addition, TFI reviewed the company’s financial results each month to help the team identify areas of concern or improvement.

Results

NC effectively pulled together the required financial and non-financial data to complete a dashboard.  Each month TFI assisted with the monthly financial results for the dashboard.   More importantly, NC’s methodical approach to measuring and reporting financial results provided the CCI team with timely information to take actions on profitable activities for bottom line results.

“Mike has been an integral part of our team over the years.  His solid understanding of financial reporting processes and systems provided our company with the right tools to navigate our finances successfully.”

Dr. Ish Khan, founder/CEO

The Business Owner’s Pursuit of Happiness

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One of the pleasures of my work is being around business owners who are generally happy with their lives. I don’t think it’s an exaggeration when I say that, as a group, they are among the happiest people I know.  I often marvel at how this could be the case given the many challenges and responsibilities they face.

Owning a business has the potential for personal satisfaction on several levels. First, most entrepreneurs take satisfaction in setting their own work schedules and prioritizing what needs to be accomplished.  Another form of satisfaction comes from accepting the risks involved in running a business and using one’s own energy and effort to make the business successful. It’s gratifying to experience the fruits of your labor.

One of those fruits, of course, is financial. When a business is successful, the owner often enjoys financial rewards that exceed what he or she would likely achieve as someone else’s employee. That’s an important motivator for starting a business and making sure it continues to be successful.

It would be simplistic, however, to conclude that satisfaction and achievement add up to what is generally referred to as happiness.

What Is Happiness?

The idea of happiness is difficult to express in terms that are agreeable to everyone. Much has been written about the pursuit of happiness, yet its meaning is open to interpretation. For many people, eat, play and sleep would pretty well cover it. For others, the real pursuit is for wealth, pleasure and a good reputation.

The great philosophers put a good deal of thought into the notion of happiness and concluded there was more to it. Socrates believed that the key to happiness was to turn one’s focus away from the body and towards the soul. He also considered happiness to be the by-product of a moral life.

Aristotle personalized the concept. “Happiness depends on ourselves,” he wrote.  In Aristotle’s mind, true happiness required attainment of both physical and mental well-being within an environment that cultivated virtue.

How do the ideas of Socrates and Aristotle match up with your pursuit of happiness, especially as it pertains to your business?  My experience with entrepreneurs tells me that most yearn for more than eat, play and sleep – not only for themselves, but for their employees.

It usually starts with the business owner developing the work environment that allows him or her to do his/her best work.  The business owner pursues happiness by establishing an environment that supports personal business success, professional growth, personal freedom, friendship, family time, and spirituality.

A business owner who creates such an environment – where a person can thrive, both personally and professionally – would likely hire those who share his/her values. Once they are hired, the leader can show each of them how to make the most of the opportunity presented to them.

There exist people whose pursuit of happiness includes the pursuit of the happiness of others. I have seen this dynamic at work with a number of entrepreneurs. They know how this approach can build a successful company.  The lives of their employees are enriched in unique and profound ways. And, a successful company contributes to a vibrant local community.

That’s a wonderful legacy for any entrepreneur.

How Well Do You Know Your Strengths?

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Would it surprise you to learn that most people have only imperfect knowledge of their own strengths? Most of us have a rough idea about what we do well, because our obvious strengths are often the basis for earning our living.  However, that knowledge is limited.

As a group, entrepreneurs may have a better handle on their strengths than most people. Knowing that many of my readers are business owners, my educated guess is that you recognize some of the following entrepreneurial traits in yourself:

  • Self-confidence
  • Ability to learn from others
  • Self-motivation
  • Determination
  • Decisiveness
  • Willingness to take risks

Many business owners would say they possess all of the above characteristics. That’s good because they may be the most important strengths for an entrepreneur to possess. Of course, the list above is far from complete. Most entrepreneurs are keenly aware of some of their strengths – those that help them succeed day to day.

Here’s another list of skills that would come in handy for any business owner:

  • Being innovative/inventive
  • Analytical skills – capable of researching and analyzing various aspects of business like product development, production, marketing and sales
  • Focus on financial results, i.e., the bottom line
  • Ability to delegate authority effectively
  • Organizational skills – capable of identifying what needs to be accomplished in each aspect of business and matching employees’ skills to the tasks at hand

Is it as easy to recognize from this list the skills that you possess?  Typically, this list poses more uncertainty for people. For example, some people have the capacity to be analytical, but they would rather not have to use those skills at work if someone else can provide them. Others see themselves as innovative. However, in reality they may not rank high when tested for those skills.

Assessing Strengths

There are tools available to help determine your strengths. The Clifton StrengthsFinder® is a popular online assessment that draws on more than 50 years of Dr. Donald O. Clifton’s lifelong work. Clifton was recognized with an American Psychological Association Presidential Commendation as the father of strengths-based psychology. The assessment is designed to help individuals identify, understand, and maximize their strengths. As a manager, it can be used to help you understand the strengths of your employees.

The importance of knowing your strengths, or those of your employees, is to help people focus on the things they do best every workday. This notion directly contradicts what most of us are taught from childhood – that we should focus on minimizing our weaknesses. Research by Clifton, and others, suggests we accomplish far more by maximizing our strengths and developing them to their fullest.

StrengthsFinder provides numerous strategies for making the most a person’s unique strengths. Its in-depth approach to strength analysis explores the nuances of what makes a person unique. The program uses more than 5,000 personalized strengths insights.  Two people with similar strengths get very different plans to improve themselves. The program will likely change the way you look at yourself, or your employees.

If you find that financial analysis is not one of your strengths, let us help!  Contact Trillium Financial today for a CFO-level roadmap for your business.

The Six Elements of Balanced Wealth

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For many successful entrepreneurs, wealth is measured in the most traditional medium: money. There’s enough money to support a chosen lifestyle, provide for loved ones and save for a comfortable retirement. There are even opportunities to enjoy some of life’s real pleasures.

Yet for every entrepreneur who is content with financial success, there’s another who wonders whether there isn’t more to life. In his book, Wealth and Happiness: Using Your Wealth to Create a Better Life, wealth advisor and author David Geller explores the feelings of emptiness that sometimes accompany business success.

Drawing on his experience as CEO of a prominent Atlanta wealth management firm, Geller describes people who are financially well-to-do, but find their lives unfulfilling. Geller himself struggled with such feelings following divorce. His clients often struggled with similar feelings after the death of a spouse or the loss of a business partner.

In coping with the loss of an important relationship, money is of little comfort. Incremental increases of income are not met by increased happiness. In fact, many people in that situation experience a negative correlation between increased wealth and their levels of happiness. That got Geller thinking about his clients’ situations, as well as his own. If their lives aren’t better at the end of the day, what’s the point?

 

A Holistic Approach

He began to research the notion of happiness, including Aristotle’s theory that “happiness is the meaning and purpose of life, the whole aim of human existence.” He learned that happiness is built on the foundation of a stable, balanced lifestyle. In particular, he identified six elements of wealth that are always present in stable, balanced lives as:

  1. Time
  2. Money
  3. Talents
  4. Body & Mind
  5. Wisdom
  6. Networks and Community

The key component is not money, but relationships (Networks and Community). The quality of a person’s most important relationships is the surest measure of happiness. When people commit to nurturing those relationships, the other elements of wealth seem to fall into place.

As a wealth advisor, Geller now believes his job includes managing a client’s mindset as well as his or her money. His findings led him to redefine the wealth management firm and put in place a system that would help clients pursue overall fulfillment and happiness. The firm’s approach is based on a model called Behavioral Wealth Management, which incorporates scientific research about decision-making and life events.

Geller also identified barriers that prevent people from using wealth to maximize their happiness. One of the most common is confusing pleasure and wealth. Activities that are pleasurable ignite your senses. True wealth, on the other hand, is about igniting your passions to make a difference in someone else’s life.

Personalization of behavioral wealth management is possible through use of tools that assess a person’s attitudes toward money and relationships. It’s a science-based approach to achieving stability in a client’s lifestyle.

If you see an inverse correlation between an increase in your wealth and your level of happiness, it may be time to rearrange priorities. Give us a call at (404) 353-2148 or send us an email, and we’ll discuss ways to restore your sense of a balanced life.

What Is the Balanced Scorecard? (And Why Should You Care?)

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By Michael Iverson

If a business advisor told you that more than half of the largest U.S. corporations used a particular management tool, chances are pretty good that you would be interested in using it for your business.   The balanced scorecard is, in fact, widely used by America’s largest companies. Editors of the Harvard Business Review named it one of the most influential business ideas of the past 75 years.

The purpose of the balanced scorecard is alignment of strategy with the daily activities of a business.  It was introduced as a performance measurement framework in the 1990s by two business professors — Drs. Robert Kaplan and David Norton. The idea is to augment traditional financial business metrics with strategic, non-financial performance measurements. In combination, the two very different kinds of measurements provide a more balanced view of a company’s performance, especially its progress toward achieving long-term, strategic objectives.

A Change of Focus

The balanced scorecard attempts to address a long-time shortcoming of U.S. businesses – their focus on attainment of quarterly earnings goals, while paying too little attention to building long-term value. By focusing on near-term earnings, which are easily measurable, American businesses often neglect investment in intangibles, the returns of which are more difficult to measure.

Focusing on past events causes companies to under-invest in important areas like product and process innovation, building and retaining employee skills, and improving customer satisfaction levels.  These intangibles contribute significantly to the long-term value of a business.  Companies create future value by investing in customers, suppliers, employees, processes, technology and innovation – the intangibles that matter today.

Companies can only improve management of their intangible assets if they integrate measurement of those intangibles into their management systems. This notion led to development of a management tool for describing, communicating and implementing strategy – the balanced scorecard.

The scorecard envisions a company’s Vision and Strategy at the center of a continuous feedback loop, surrounded by four perspectives, each with its own business metrics. A company collects and analyzes data relative to each perspective.

The Learning & Growth Perspective

Employee training, individual growth and company-wide improvement are hallmarks of great companies. Employees who embrace technological advances and mentoring become more productive. Their collective knowledge significantly enhances the company’s value.

The Business Process Perspective

Managers need to know how well the business is performing based on its internal processes. Are the internal processes allowing the company to produce quality products and services, while achieving incremental improvement? The metrics for this perspective are unique to each business and should be designed by managers who are intimately aware of both internal processes and customer needs.

The Customer Perspective

Perhaps the most important management concept of recent years is the realization that meeting, if not exceeding, customer expectations is a leading indicator of business success. Customers whose expectations are met or exceeded become extremely loyal, building business value. When expectations are not met, customers begin to look for other suppliers.

The Financial Perspective

Traditional financial analysis does provide useful information. Kaplan and Norton suggest that it is most useful when it encompasses risk assessment and cost-benefit measurements, and when it is balanced by data from the other three perspectives.

If you would like help in creating a balanced scorecard for your business, just give us a call at (404) 353-2148 or send us an email, and we will be happy to help!

What is the One Best Yardstick to Measure your Business Success?

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Mike Iverson’s client had it all figured out. He knew exactly how well his business was doing every month, without researching complicated data or paying an expensive consultant. He just looked at his phone bill. If the number of outbound calls was up, he could bet that his revenues for that month would be up, too.

A reckless, haphazard guess? Just the opposite. Iverson’s client had found a simple metric that he could track every month and immediately gauge the health of his business.

The concept of a simple metric as a forecaster of financial health belongs to Norm Brodsky, a successful serial entrepreneur and writer for Inc. magazine. The idea is for every company to find that one magic metric – the connection between a routine business function and the positive growth of a company.

“I think every business has it,” says Mike Iverson, Numbers Coach. “Every small business can put a finger on a certain key number that can tell you how you will end up that month.”

The trick, of course, is uncovering exactly which numbers have that relationship in your business. For example, if call volume goes up and sales go down, you’ve got the wrong metric. It is important to track as many numbers as possible in the beginning, because it may take two years (or more) to find the leading indicator. Also, recommends Iverson, track the numbers by hand. The process of writing the numbers down with a pencil and paper will help you realize the connections.

Here are seven important metrics for any business. Track them for 3 months and see which one gives the greatest transparency to the rest of your business:

  1. The Trailing 12-Month Sales Average: By monitoring – and graphing – sales from the 12 months prior, you’ll get a visual of the progress of sales, while taking seasonal issues out. If it’s July 2025, look at July 2024 through June 2025. Graph each month’s sales and see where the highs and lows were, and what the average was. If that 12 month average is trending up, it’s good. If the graph line is flat or declining something is causing sales not to perform.“If you look at just sales numbers month to month, you won’t see it,” says Iverson. “This is a visual metric: you want to see that 12-month trailing graph trending up.”
  2. Operating Profit Percentage: This shows the extent to which a company is making a profit on standard operations. When looking for indicating factors, ask, ‘Is this percent holding steady, increasing or decreasing?’  You can also examine this on a trailing 12-month average.
  3. Accounts Receivables Cash Conversion Cycle: If you extend credit to customers, track how long it takes to collect cash from the time the bill is sent. What is your cash conversion cycle (or DSO – Days Sales Outstanding)? Be careful about the terms extended to your customers; you have set them for a specific reason. If customers go beyond those time limits, you’ll feel the pinch.
  4. Days Inventory Outstanding (DIO): In theory, you should keep the least amount of inventory on hand as possible. In a perfect scenario, you would get the order in just in time to have it manufactured and sent out; the longer inventory sits unsold the more of a drain it is on your cash.
  5. Disbursement Cycle: These are the terms you get from your vendors. The longer you can hold on to your money and the faster you get it from your customers, the better.
  6. Working Capital as a Percent of Your Revenue: This is an important financial set of measures to look at because it is often overlooked by business owners, says Iverson. “They know to look at the income statement. But if all that operating profit is getting absorbed into working capital, then there won’t be enough cash flow to grow the business,” he says.Receivables and inventory are investments.  (And in the same way vendors have an investment in you.) You’ll want to invest as little as possible of your revenue in working capital. Turn your receivables to cash, your inventory into billing, and hold on as long as you can to your money. Look at the number of days net working capital is invested every month (or cents on the dollar of what’s invested). If you don’t have enough cash flow to cover what you’ve got invested, you’ve got a problem.
  7. Return on Capital Employed (ROCE ) Percent: According to FinanceScholar.com, ROCE measures the efficiency and profitability of a company’s capital investments. For example, capital assets such as trucks and computers should help make the business more efficient, cut down on costs and realize greater profits.  The ROCE percentage also indicates whether the company is earning sufficient revenues and profits in order to make the best use of its capital assets. The higher the percentage the better.

Tracking the numbers involved with these seven metrics over a period of time will give you an idea of which is the leading indicator for your business.

“It seems like the concept would be complex, something more to it. But really there’s not. If you break it down and keep it simple, the metric can give a business owner an easier way to digest information and act,” says Iverson.

Start measuring today so you can figure out what actions to take in order to achieve your financial goals.   The Numbers Coach can help; just contact us at (404) 353-2148 or mike@numberscoach.net.